GSK wanted to tell the technical story of the RotaVirus – a nasty virus that affects young children in particular.
We created a 3D Mode Of Action animation to get across the scientific aspects, and housed this in a friendlier chalkboard aesthetic to surround the science with the wider story.
The 3D animation was developed in Cinema4D and composited in AfterEffects, the 2D animation all completed in AfterEffects.
Agency: Architect / Virgo / GO Digital Health
Producer: Simon Hobbs
Animation & Illustration: Chris Harrison / Joseph May
Timeline: 12 weeks from the start of animation through to final delivery
Music: SoapandFoam – Back tracked