Lipton Be More Tea Tumblr

The San Francisco team launched a custom Tumblr site to support Lipton’s ‘Be More Tea’ campaign. The Tumblr was featured in the brand TV commercial, making this a high profile piece at the center of the brand’s communications strategy. It continues to promote the ‘Be More Tea’ core messages, and is used as a platform to launch new flavors and variants of delicious Lipton Ice Tea. The site was also featured in Adweek.

Visit Lipton Be More Tea