Rotavirus MOA

GSK wanted to tell the technical story of the RotaVirus – a nasty virus that affects young children in particular.

We created a 3D Mode Of Action animation to get across the scientific aspects, and housed this in a friendlier chalkboard aesthetic to surround the science with the wider story.

The 3D animation was developed in Cinema4D and composited in AfterEffects, the 2D animation all completed in AfterEffects.

Client: GSK
Agency: Architect / Virgo / GO Digital Health
Producer: Simon Hobbs
Animation & Illustration: Chris Harrison / Joseph May
Timeline: 12 weeks from the start of animation through to final delivery
Music: SoapandFoam – Back tracked