GSK wanted to highlight the impact of a nasty virus which affects children in particular.
We suggested the story of a family whose young child contracts the virus. We show how things may have been different with a vaccine, and how the child gets better through hospital treatment, giving the obligatory happy ending!
We developed a simple illustration style in Flash, before being exporting in parts to AfterEffects for compositing, effects, grading and sound.
Agency: Architect / Virgo / GO Digital Health
Producer: Simon Hobbs
Animation & Illustration: Brian Thomas
Timeline: 8 weeks from the start of animation through to final delivery
Music: Gee – Freakin’ Bits