Freedom Idents

The brief was to create 3 short stings to be played on the front of DJ booths at live events. From static artwork we created storyboards and animatics which were then developed into the 3 final pieces. The 3D animation was created in Cinema4D R15, before compositing and adding in visual effects in AfterEffects.

Client: Frukt
Agency: Architect
Producer: Jez Proctor / Simon Hobbs
Art Direction: Chris Harrison
Animation: Chris Harrison
Timeline: 9 weeks from initial creative through to delivery