Cafe Zero° Parkour
Challenge: Cafe Zero° wanted to create a piece of highly-sharable content, to support their 2014 on-pack promotion. The challenge was to create something that was engaging and relevant to the audience whilst still communicating the benefits of the promotion.
Solution: We came up with the idea of Parkour, and teamed up with the awesome 3RUN and founder of Parkour Sebastien Foucan to create a film. The film follows an ‘inception style’ narrative, as each cut is shown as playing on the next runner’s smart device (all smart devices shown in the film are prizes in the promotion).